MSP owners and anyone who has to fill the pipeline
Win new clients with a report they cannot ignore
Turn a domain name into a specific, accurate security report and use it to open a sales conversation that is about their business rather than your service catalogue.
The problem
Cold outreach to a 30-seat business fails because it is generic. The owner has heard "cybersecurity is important" a hundred times and has learned to ignore it.
The one thing that reliably gets attention is specificity: something true about their company that they did not know this morning.
Most MSPs cannot produce that specificity cheaply. Running an assessment means an agent, a site visit, or a paid tool with a per-target fee — all of which require the meeting you are trying to get.
How it works
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1
Scan before you call
Paste the prospect’s domain into Marchpost. Thirty seconds later you have their email authentication posture, certificate status, DNS configuration and website hardening, scored and prioritised.
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2
Lead with the finding, not the product
Open with the single most concrete thing you found. "Your domain has no DMARC record, which means anyone can send email that looks like it came from your CFO" lands very differently from "we offer managed security".
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3
Send the report as the follow-up
Attach or link the full report. On a paid plan it carries your branding, so the artifact that made them take security seriously has your name on it.
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4
Add them as a prospect and let it run
Mark the client as a prospect in your portfolio. If their posture degrades while you are in the sales cycle, you have a legitimate, useful reason to follow up again.
What you get
- A repeatable opener that costs you thirty seconds instead of a site visit.
- A reason to follow up that is not "just checking in".
- A first meeting that starts with a real problem rather than a capabilities deck.